The Top 8 Types of Graphics Design
The visual aspect of a project can play an integral role in its success or failure. Whether you’re working with websites, corporate identities, print materials, or advertising, it’s important to present your client with the best possible graphics design work to ensure that the message being conveyed comes across as clearly and effectively as possible. However, in this field, which is notoriously broad in scope and practice, there are many different types of graphics design that can be applied to your project—it all depends on the end goal you are aiming for.
1) Logo
Once you’ve identified your target market, built your website and set up your brand, it’s time to think about branding. At a minimum, that means developing a logo, but good graphic design can help drive business no matter what you do. Everyone from florists to financial services firms has benefited from professional graphics design—and so can you. Here are our top eight types of graphics design: Logo design If you have a tangible product or service (or even if you don’t), consider investing in professional logo design . Whether it accompanies a business card or graces its own banner at events, people will notice—which is exactly what makes it such an effective branding tool.
2) Text Graphic
Once you’ve made your design choices, you can create a text graphic to take your promotional material to another level. Text graphics include things like social media logos and call-to-action buttons. You can also use them for things like testimonials and quotes. By using a text graphic, you can share more information with readers without having to write out entire paragraphs about your business or organization. That leaves room for other important elements, such as images and headlines that grab attention and make people want to read more. This technique is particularly popular on landing pages where visitors need more information before making a purchase decision.
3) Banners and Borders
Banners and borders are great for wrapping text around an image or photo. They can be used to add a pop of color to headers or other copy, add contrast between elements, or just frame your favorite photo. Because they’re easy to make and come in so many shapes and sizes, they’re one of my favorite types of graphics design. Most often, I use them as headers for my blogs because that way people will see them from top to bottom (even if they don’t scroll down). A good banner can grab your audience’s attention quickly—and get them to stick around for more content!
4) Illustrations
There are a number of different types of graphics design out there, and one that is gaining popularity more than ever before is illustrations. If you’re looking for an eye-catching way to market your product or get your message across, then you should definitely consider using illustrations to do so. A good designer can tell a story with their work and help make people excited about what you have to offer. Illustrations are a fun way to promote your brand and attract new customers who would normally not notice it otherwise. While some may think that only certain industries need illustrations, any type can benefit from including them in their marketing efforts. Many companies use them on Instagram posts, magazines, websites and other channels in order to capture consumers' attention more easily.
5) Infographics
Infographics are one of today’s most popular forms of online content, and they provide a fast and easy way to communicate complex data in an interesting and engaging way. Since infographics are essentially information presented visually, they do not require much reading and may be consumed even by people who aren’t interested in your particular topic. The key with infographics is finding a unique angle on your data that appeals to a specific niche; there is already a wide variety of general-purpose infographics on sites like Pinterest, Tumblr, and Reddit.
6) Vectors
Vector graphics are based on mathematical points and paths, which makes them really easy to edit. Since vector graphics are made up of lines, they don’t have any jagged edges or pixelation—they just look clean. Vector graphics scale perfectly, too: no matter how big or small you make a vector graphic, it will always look crisp. Using vectors also gives you loads of options for color choices and special effects like drop shadows or bevels. It’s also worth noting that many graphic design programs come with built-in tools to create vector graphics like Illustrator and Inkscape. If you have one of these programs at your disposal, consider experimenting with what they have to offer.
7) GIFs
These seem to be all over social media and are actually kind of a big deal these days. The reason is because they're quick, easy and effective—and that's why GIFs are definitely making a bigger splash in advertising than ever before. A little animation can go a long way in attracting attention, showing off your brand personality or selling a product or service. And if you're using platforms like Facebook, Twitter or Instagram to engage with customers and prospects on their time, not yours (again: getting people to do things for you), adding an animated gif may be one way to help get their attention and start them down your sales funnel.
8) Icons and Buttons
For web design and mobile apps, icons and buttons are common graphical elements that can be created using many different techniques. One such technique involves using hand-drawn vector graphics as opposed to computer-generated images. Because icons and buttons are so common, it's important to create them in a way that doesn't detract from their function. For example, when creating an icon for an app or game, it's best to use colors that work well together and don't detract from users' ability to click on them. It's also important to set goals for each project based on research about what users want, as opposed to simply creating random content for its own sake.